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Since late 2021, Google has heavily pushed advertisers to utilize its built-in features to automate everything from bid strategies to campaigns. It also recommends setting heavy daily budgets and using broad-match-type keywords.
Our experts have disregarded this in favor of a balanced approach focusing on manual optimization before switching to automation. This approach has resulted in consistently outstanding growth for our clients, while other advertisers have seen a drop in performance.
Google’s Performance Max is not a one-size-fits-all solution. It requires a nuanced approach tailored to your business to help you succeed. Partnering with an experienced Google Ads agency like MFT Marketing will enable you to do precisely that.
This is among our biggest specialties for quickly boosting sales. Our Google Ads marketing experts are capable of A/B testing various keyword-optimized product titles in the Google Merchant Center feed to impact sales growth directly via Google shopping and a PMax campaign (as well as via free product listings).
We also optimize other critical product feed attributes to maximize Google’s coverage of our shopping ads since it’s an essential ad type for sales growth.
Some Google Ads agencies tend to disregard this, but keywords are still crucial for PPC performance in the age of automation.
While Google recommends targeting broad match type keywords and blanket usage of PMax campaigns, we’ve found that exact and phrase match type keywords still perform better with the lowest CPA and highest conversion rate.
For lead generation businesses, keyword-controlled search campaigns still yield gold in improving performance, with PMax only helpful when it follows this success.
Server-side tracking is vital in 2024. It’s crucial to fill the gap of missing conversions that may not get reported through browser-based pixels, and our team is among the best at any Google Ads agency in implementing this.
We utilize GA4-imported goals as backup conversion to cross-check our data reporting. We can execute the highest-level first-party data tracking using tools like GTM, Fueled.io, and store partner apps.
MFT Marketing isn’t just an expert Google Ads marketing agency; we also have a world-class development team. For us, AI isn’t just a buzzword. Our development experts have used it for years to level up our solutions and their impact on your business.
We can achieve the right balance in leveraging generative AI and human input to craft the best-performing creative and copy. We also offer custom AI integration services to help you unlock profits and productivity across the value chain.
